英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告,亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中,过去一年,亚马逊的品牌价值增长了25%,达1879亿美元,比排名第2的苹果公司多了30多亿美元,谷歌则继苹果之后,排名第3。
关于Brand Finance
Brand Finance是全球领先的独立品牌价值和战略咨询公司,每年会对全球数千个知名品牌进行评估,“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单,在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值,即品牌强度指数、特许费率、品牌营业收入,重点考究企业可持续发展、客户服务、企业社会责任等方面。
全球品牌排行榜亮点
每年,Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界经济论坛上发布的品牌融资全球500强报告中。
法拉利加速夺得世界最强品牌称号,得分为94.8分(满分100分)和AAA +评级
三大品牌中的三个:德勤,普华永道和安永,获得精英AAA +品牌实力评级,而毕马威落后于此
亚马逊捍卫全球最有价值品牌的优势地位,增长25%至1879亿美元,苹果和谷歌排名第二和第三
随着科技品牌在排名中领先,微软以47%的品牌价值增长回归前五,而Facebook认为其品牌实力受丑闻玷污
排名 | 企业名称 | 所属国家 | 领域 |
1 | Amazon | United States | Tech |
2 | Apple | United States | Tech |
3 | United States | Tech | |
4 | Microsoft | United States | Tech |
5 | Samsung | South Korea | Tech |
6 | AT&T | United States | Telecoms |
7 | United States | Tech | |
8 | ICBC | China | Banking |
9 | Verizon | United States | Telecoms |
10 | China Construction Bank | China | Banking |
11 | Walmart | United States | Retail |
12 | Huawei | China | Tech |
13 | Mercedes-Benz | Germany | Auto |
14 | Ping An | China | |
15 | China Mobile | China | Telecoms |
16 | Agricultural Bank of China | China | Banking |
17 | Toyota | Japan | Auto |
18 | State Grid | China | Utilities |
19 | Bank of China | China | Banking |
20 | China | Tech | |
21 | Tencent QQ) | China | Tech |
22 | Home Depot | United States | Retail |
23 | Taobao | China | Tech |
24 | T Deutsche Telekom) | Germany | Telecoms |
25 | Disney | United States | Media |
26 | Shell | Netherlands | Oil & Gas |
27 | Volkswagen | Germany | Auto |
28 | NTT Group | Japan | Telecoms |
29 | BMW | Germany | Auto |
30 | Wells Fargo | United States | Banking |
31 | Starbucks | United States | Restaurants |
32 | YouTube | United States | Tech |
33 | PetroChina | China | Oil & Gas |
34 | Bank of America | United States | Banking |
35 | Tmall | China | Tech |
36 | Citi | United States | Banking |
37 | Chase | United States | Banking |
38 | Coca-Cola | United States | Soft Drinks |
39 | Marlboro | United States | Tobacco |
40 | IBM | United States | Commercial Services |
41 | Nike | United States | Apparel |
42 | Boeing | United States | Aerospace & Defence |
43 | McDonald’s | United States | Restaurants |
44 | United States StatesHealthcare | United States | Healthcare |
45 | Moutai | China | Spirits |
46 | Deloitte | United States | Commercial Services |
47 | Porsche | Germany | Auto |
48 | UPS | United States | Logistics |
49 | Sinopec | China | Oil & Gas |
50 | Intel | United States | Tech |
51 | General Electric | United States | Engineering Construction |
52 | Visa | United States | Commercial Services |
53 | American Express | United States | Commercial Services |
54 | Xfinity | United States | Telecoms |
55 | Mitsubishi Group | Japan | Auto |
56 | Accenture | United States | IT Services |
57 | Honda | Japan | Auto |
58 | CSCEC | China | Engineering Construction |
59 | Oracle | United States | Tech |
60 | Total | France | Oil & Gas |
61 | PWC | United States | Commercial Services |
62 | FedEx | United States | Logistics |
63 | Lowe’s | United States | Retail |
64 | EY | United States | Kingdom Commercial Services |
65 | Allianz | Germany | Insurance |
66 | Bosch | Germany | Engineering Construction |
67 | Dell | United States | Tech |
68 | BP | United States | Oil & Gas |
69 | Uber | United States | Tech |
70 | China Merchants Bank | China | Banking |
71 | China Life | China | Insurance |
72 | Cisco | United States | Tech |
73 | Siemens | Germany | Engineering Construction |
74 | IKEA | Sweden | Retail |
75 | Vodafone | United States | Kingdom Telecoms |
76 | CVS Health | United States | Retail |
77 | Netflix | United States | Tech |
78 | Orange | France | Telecoms |
79 | Hyundai Group | South Korea | Auto |
80 | China Telecom | China | Telecoms |
81 | Evergrande | China | Real Estate |
82 | HSBC | United Kingdom | Banking |
83 | JP Morgan | United States | Banking |
84 | Nestlé | Switzerland | Food |
85 | Audi | Germany | Auto |
86 | Tata Group | India | Engineering Construction |
87 | Baidu | China | Tech |
88 | SoftBank | Japan | Telecoms |
89 | Nissan | Japan | Auto |
90 | Pepsi | United States | Soft Drinks |
91 | LG Group | South Korea | Tech |
92 | Zara | Spain | Apparel |
93 | Ford | United States | Auto |
94 | Mastercard | United States | Commercial Services |
95 | au | Japan | Telecoms |
96 | Santander | Spain | Banking |
97 | RBC | Canada | Banking |
98 | Costco | United States | Retail |
99 | Chevron | United States | Oil & Gas |
100 | United States | ||
101 | Adidas | Germany | Apparel |
102 | Country Garden | China | Real Estate |
103 | Target | United States | Retail |
104 | Wuliangye | China | Spirits |
105 | Fox | United States | Media |
106 | Walgreens | United States | Retail |
107 | H&M | Sweden | Apparel |
108 | Universal | United States | Media |
109 | AXA | France | Insurance |
110 | SAP | Germany | Tech |
111 | AIA | China Hong Kong) | Insurance |
112 | Spectrum | United States | Telecoms |
113 | China Railway Construction Corporation | China | Engineering & Construction |
114 | Hitachi Group | Japan | Tech |
115 | BNP Paribas | France | Banking |
116 | Alibaba | China | Tech |
117 | Bank of Communications | China | Banking |
118 | Capital One | United States | Banking |
119 | NBC | United States | Media |
120 | Johnson’s | United States | Cosmetics & Personal Care |
121 | TD | Canada | Banking |
122 | Volvo | Sweden | Auto |
123 | Cartier | France | Apparel |
124 | Louis Vuitton | France | Apparel |
125 | Anthem | United States | Healthcare |
126 | KFC | United States | Restaurants |
127 | Petronas | Malaysia | Oil & Gas |
128 | Chevrolet | United States | Auto |
129 | ExxonMobil | United States | Oil & Gas |
130 | Shanghai Pudong Development Bank | China | Banking |
131 | Warner Bros. | United States | Media |
132 | Paypal | United States | Commercial Services |
133 | Airbus | France | Aerospace & Defence |
134 | KPMG | United States | Commercial Services |
135 | China CITIC Bank | China | Banking |
136 | Sumitomo Group | Japan | Mining, Iron & Steel |
137 | Optum | United States | Healthcare |
138 | Midea v | China | Tech |
139 | Sberbank | Russia | Banking |
140 | Sony | Japan | Tech |
141 | NetEase | China | Tech |
142 | EDF | France | Utilities |
143 | Panasonic | Japan | Tech |
144 | booking.com | United States | Tech |
145 | Uniqlo | Japan | Apparel |
146 | Industrial Bank | China | Banking |
147 | CRECG | China | Engineering & Construction |
148 | Barclays | United Kingdom | Banking |
149 | Chanel | France | Cosmetics & Personal Care |
150 | JR | Japan | Logistics |
151 | JD.com | China | Tech |
152 | ING | Netherlands | Banking |
153 | MUFG | Japan | Banking |
154 | Tesco | United Kingdom | Retail |
155 | Scotiabank | Canada | Banking |
156 | Renault | France | Auto |
157 | DHL | Germany | Logistics |
158 | SK Group | South Korea | Telecoms |
159 | CBS | United States | Media |
160 | Postal Savings Bank | China | Banking |
161 | Lockheed Martin | United States | Aerospace & Defence |
162 | Vanke | China | Real Estate |
163 | Hermes | France | Apparel |
164 | Aetna | United States | Healthcare |
165 | Greenland | China | Real Estate |
166 | L’Oréal | France | Cosmetics & Personal Care |
167 | BBVA | Spain | Banking |
168 | China Pacific Insurance Company | China | Insurance |
169 | Eni | Italy | Oil & Gas |
170 | Movistar | Spain | Telecoms |
171 | Canon | Japan | Tech |
172 | UBS | Switzerland | Banking |
173 | Telstra | Australia | Telecoms |
174 | Goldman Sachs | United States | Banking |
175 | Aldi | United States | Retail |
176 | Sky | United Kingdom | Telecoms |
177 | Engie | France | Utilities |
178 | Enel | Italy | Utilities |
179 | Humana | United States | Healthcare |
180 | China Unicom | China | Telecoms |
181 | Gucci | Italy | Apparel |
182 | Sam’s Club | United States | Retail |
183 | BMO | Canada | Banking |
184 | Delta | United States | Airlines |
185 | 7-Eleven | Japan | Retail |
186 | HP | United States | Tech |
187 | Nokia | Finland | Tech |
188 | U.S. Bank | United States | Banking |
189 | Lexus | Japan | Auto |
190 | Medtronic | United States | Healthcare |
191 | American Airlines | United States | Airlines |
192 | Carrefour | France | Retail |
193 | China Minsheng Bank | China | Banking |
194 | Union Pacific | United States | Logistics |
195 | Equinor | Norway | Oil & Gas |
196 | PICC | China | Insurance |
197 | Mitsui Group | Japan | Mining, Iron & Steel |
198 | TSMC | ChinaTaiwan) | Tech |
199 | Yanghe | China | Spirits |
200 | Land Rover | United Kingdom | Auto |
201 | Morgan Stanley | United States | Banking |
202 | DBS Bank | Singapore | Banking |
203 | Pemex | Mexico | Oil & Gas |
204 | eBay | United States | Tech |
205 | Lidl | Germany | Retail |
206 | ADNOC | UAE | Oil & Gas |
207 | GEICO | United States | Insurance |
208 | Sumitomo Mitsui Banking Corporation | Japan | Banking |
209 | 3M | United States | Tech |
210 | Valero | United States | Oil & Gas |
211 | TIM | Italy | Telecoms |
212 | Cognizant | United States | IT Services |
213 | Red Bull | Austria | Soft Drinks |
214 | Adobe | United States | Tech |
215 | SK Hynix | South Korea | Tech |
216 | Hikvision | China | Tech |
217 | PNC | United States | Banking |
218 | United States Airlines | United States | Airlines |
219 | Johnson & Johnson | United States | Cosmetics & Personal Care |
220 | ABB | Switzerland | Engineering & Construction |
221 | ESPN | United States | Media |
222 | Ferrari Group | Italy | Auto |
223 | Yahoo! | Japan | Tech |
224 | Broadcom | United States | Tech |
225 | BT | United Kingdom | Telecoms |
226 | Etisalat | UAE | Telecoms |
227 | Rabobank | Netherlands | Banking |
228 | BASF | Germany | Chemicals |
229 | Honeywell | United States | Engineering & Construction |
230 | Airbnb | United States | Tech |
231 | Zurich | Switzerland | Insurance |
232 | Poly Development | China | Real Estate |
233 | Philips | Netherlands | Tech |
234 | Longfor Properties | China | Real Estate |
235 | Purina | Switzerland | Food |
236 | Cigna | United States | Healthcare |
237 | General Dynamics | United States | Aerospace & Defence |
238 | 3 | China Hong Kong) | Telecoms |
239 | Danone | France | Food |
240 | Gillette | United States | Cosmetics & Personal Care |
241 | Salesforce | United States | Tech |
242 | Gazprom | Russia | Oil & Gas |
243 | Youku | China | Tech |
244 | Woolworths | Australia | Retail |
245 | Rolex | Switzerland | Media |
246 | Allstate | United States | Insurance |
247 | CRRC | China | Engineering & Construction |
248 | CIBC | Canada | Banking |
249 | Coles | Australia | Retail |
250 | Bell | Canada | Telecoms |
251 | Metlife | United States | Insurance |
252 | Gree Electric Appliances | China | Tech |
253 | Subway | United States | Restaurants |
254 | Vinci | France | Engineering & Construction |
255 | Subaru | Japan | Auto |
256 | NatWest | United Kingdom | |
257 | HPE | United States | Tech |
258 | Yili | China | Food |
259 | China Everbright Bank | China | Banking |
260 | Northrop Grumman | United States | Aerospace & Defence |
261 | Commonwealth Bank | Australia | Banking |
262 | Caterpillar | United States | Engineering & Construction |
263 | Coach | United States | Apparel |
264 | Progressive | United States | Insurance |
265 | Marubeni Group | Japan | Mining, Iron & Steel |
266 | Tesla | United States | Auto |
267 | Budweiser | United States | Beers |
268 | Credit Suisse | Switzerland | Banking |
269 | Qualcomm | United States | Tech |
270 | Publix | United States | Retail |
271 | Prudential US) | United States | Insurance |
272 | Nintendo | Japan | Tech |
273 | Hilton | United States | Hotels |
274 | O2 | United Kingdom | Telecoms |
275 | Activision Blizzard | United States | Tech |
276 | Société Générale | France | Banking |
277 | LIC | India | Insurance |
278 | Sprint | United States | Telecoms |
279 | Michelin | France | Tyres |
280 | T.J. Maxx | United States | Retail |
281 | Schlumberger | United States | Oil & Gas |
282 | Poste Italiane | Italy | Insurance |
283 | Generali Group | Italy | Insurance |
284 | STC Saudi | Arabia | Telecoms |
285 | MCC | China | Engineering & Construction |
286 | Sunac | China | Real Estate |
287 | Fresenius | Germany | Healthcare |
288 | Neutrogena | United States | Cosmetics & Personal Care |
289 | Bud Light | United States | Beers |
290 | Bridgestone | Japan | Tyres |
291 | Victoria’sSecret | United States | Apparel |
292 | Roche | Switzerland | Pharma |
293 | Telus | Canada | Telecoms |
294 | NIVEA | Germany | Cosmetics & Personal Care |
295 | Ross Dress For Less | United States | Retail |
296 | Dow | United States | Chemicals |
297 | Itaú | Brazil | Banking |
298 | Brookfield Asset Management | Canada | Banking |
299 | Enterprise | United States | Car Rental Services |
300 | Lloyds Bank | United Kingdom | Banking |
301 | Heineken | Netherlands | Beers |
302 | KEPCO | South Korea | Utilities |
303 | Lego | Denmark | Toys |
304 | Nvidia | United States | Tech |
305 | Kellogg’s | United States | Food |
306 | Pampers | United States | Cosmetics & Personal Care |
307 | BNSF | United States | Logistics |
308 | Aviva | United Kingdom | Insurance |
309 | L&M | United States | Tobacco |
310 | Rogers | Canada | Telecoms |
311 | Southwest Airlines | United States | Airlines |
312 | ANZ | Australia | Banking |
313 | Dollar General | United States | Retail |
314 | Haier | China | Tech |
315 | Infosys | India | IT Services |
316 | Bouygues Group | France | Engineering & Construction |
317 | China Resources Land | ChinaHong Kong) | Real Estate |
318 | Tyson | United States | Food |
319 | Centurylink | United States | Telecoms |
320 | Domino’sPizza | United States | Restaurants |
321 | ADP | United States | Commercial Services |
322 | Playstation | Japan | Tech |
323 | Prudential UK) | United Kingdom | Insurance |
324 | John Deere | United States | Engineering & Construction |
325 | Merrill Lynch | United States | Banking |
326 | Christian Dior | France | Apparel |
327 | HCA | United States | Healthcare |
328 | Safran | France | Aerospace & Defence |
329 | Emirates | UAE | Airlines |
330 | nab | Australia | Banking |
331 | Bayer | Germany | Pharma |
332 | Discover | United States | Banking |
333 | ABC | United States | Media |
334 | 20th Century Fox | United States | Media |
335 | United States | Tech | |
336 | Mizuho Financial Group | Japan | Banking |
337 | Xiaomi | China | Tech |
338 | Bradesco | Brazil | Banking |
339 | suning.com | China | Retail |
340 | Lenovo | China | Tech |
341 | Geely Auto | China | Auto |
342 | McKinsey | United States | Commercial Services |
343 | Swisscom | Switzerland | Telecoms |
344 | State Bank of India | India | Banking |
345 | BHP | Australia | Mining, Iron & Steel |
346 | Nescafé | Switzerland | Soft Drinks |
347 | Claro | Mexico | Telecoms |
348 | Chubb | Switzerland | Insurance |
349 | Capgemini | France | IT Services |
350 | Crédit Agricole | France | Banking |
351 | Tiffany & Co. | United States | Apparel |
352 | Circle K | Canada | Retail |
353 | Thermo Fisher Scientific | United States | Tech |
354 | SFR | France | Telecoms |
355 | Sainsbury’s | United Kingdom | Retail |
356 | Lukoil | Russia | Oil & Gas |
357 | Daiwa House | Japan | Engineering & Construction |
358 | Sysco | United States | Commercial Services |
359 | PTT | Thailand | Oil & Gas |
360 | Telenor | Norway | Telecoms |
361 | El Corte Inglés | Spain | Retail |
362 | Pall Mall | United Kingdom | Tobacco |
363 | UOB | Singapore | Banking |
364 | OCBC Bank | Singapore | Banking |
365 | Nordea | Denmark | Banking |
366 | Chunghwa | China Taiwan) | Telecoms |
367 | Kroger | United States | Retail |
368 | Asda | United Kingdom | Retail |
369 | MS&AD | Japan | Insurance |
370 | Western Digital | United States | Tech |
371 | Standard Chartered | United Kingdom | Banking |
372 | DXC Technology | United States | IT Services |
373 | La Poste | France | Logistics |
374 | Travelers | United States | Insurance |
375 | Tim Hortons | Canada | Restaurants |
376 | BUICK | United States | Auto |
377 | McLane | United States | Logistics |
378 | Sprite | United States | Soft Drinks |
379 | Nippon Life Insurance | Japan | Insurance |
380 | Raytheon | United States | Aerospace & Defence |
381 | Intesa Sanpaolo | Italy | Banking |
382 | Swiss Re | Switzerland | Insurance |
383 | Carmax | United States | Retail |
384 | Emerson Electric | United States | Tech |
385 | Macy’s | United States | Retail |
386 | CLINIQUE | United States | Cosmetics & Personal Care |
387 | Luzhou Laojiao | China | Spirits |
388 | Innogy | Germany | Utilities |
389 | Pizza Hut | United States | Restaurants |
390 | AutoZone | France | Retail |
391 | Micron Technology | United States | Tech |
392 | E Leclerc | France | Retail |
393 | SHISEIDO | Japan | Cosmetics & Personal Care |
394 | Westpac | Australia | Banking |
395 | Texas Instruments | United States | Tech |
396 | Mahindra Group | India | Auto |
397 | Deutsche Post | Germany | Logistics |
398 | Kohl’s | United States | Retail |
399 | HBO | United States | Media |
400 | Dalian Wanda | China | Real Estate |
401 | Harbin | China | Beers |
402 | Phillips 66 | United States | Oil & Gas |
403 | BBC | United Kingdom | Media |
404 | Pantene | United States | Cosmetics & Personal Care |
405 | QNB | Qatar | Banking |
406 | Marriot | United States | Hotels |
407 | Suzuki | Japan | Auto |
408 | ConocoPhillips | United States | Oil & Gas |
409 | ctrip.com | China | Tech |
410 | Mengniu | China | Food |
411 | Discovery | United States | Media |
412 | Estée Lauder | United States | Cosmetics & Personal Care |
413 | CNBM | China | Engineering & Construction |
414 | Sherwin-Williams | United States | Retail |
415 | AIG | United States | Insurance |
416 | HDFC Bank | India | Banking |
417 | Sodexo | France | Commercial Services |
418 | Mobil | United States | Oil & Gas |
419 | VMWARE | United States | Tech |
420 | Airtel | India | Telecoms |
421 | Pfizer | United States | Pharma |
422 | CNOOC | China | Oil & Gas |
423 | Wrigley’s | United States | Food |
424 | Applied Materials | United States | Tech |
425 | Galaxy Macau | China Macau) | Hotels |
426 | Telia | Sweden | Telecoms |
427 | Lay’s | United States | Food |
428 | Centene Corporation | United States | Healthcare |
429 | Burberry | United Kingdom | Apparel |
430 | McCain | Canada | Food |
431 | Huggies | United States | Cosmetics & Personal Care |
432 | BAE Systems | United Kingdom | Aerospace & Defence |
433 | HCL | India | IT Services |
434 | Johnnie Walker | United Kingdom | Spirits |
435 | Nordstrom | United States | Retail |
436 | Petrobras | Brazil | Oil & Gas |
437 | Cathay Life Insurance Co | China Taiwan) | Insurance |
438 | CSX | United States | Logistics |
439 | Dunkin’ | United States | Restaurants |
440 | Esso | United States | Oil & Gas |
441 | Crédit Mutuel | France | Banking |
442 | Telkom vIndonesia | Indonesia | Telecoms |
443 | Canadian National Railway | Canada | Logistics |
444 | CJ Group | South Korea | Food |
445 | ABN AMRO | Netherlands | Banking |
446 | CNRL | Canada | Oil & Gas |
447 | Kraft | United States | Food |
448 | Reliance | India | Oil & Gas |
449 | Saint-Gobain | France | Engineering & Construction |
450 | Aflac | United States | Insurance |
451 | Prada | Italy | Apparel |
452 | Dove | United Kingdom | Cosmetics & Personal Care |
453 | CFLD | China | Real Estate |
454 | China Southern | China | Airlines |
455 | Maersk | Denmark | Logistics |
456 | Abbott | United States | Pharma |
457 | Schneider Electric | France | Engineering & Construction |
458 | KBC | Belgium | Banking |
459 | SSE | United Kingdom | Utilities |
460 | The North Face | United States | Apparel |
461 | CCCC | China | Engineering & Construction |
462 | Fubon Life | China Taiwan) | Insurance |
463 | Garnier | France | Cosmetics & Personal Care |
464 | United Technologies | United States | Aerospace & Defence |
465 | Doosan Group | South Korea | Engineering & Construction |
466 | Omega | Switzerland | Apparel |
467 | Polo Ralph Lauren | United States | Apparel |
468 | Repsol | Spain | Oil & Gas |
469 | Cummins | United States | Engineering & Construction |
470 | Ferguson | United States | Engineering & Construction |
471 | Thales | France | Aerospace & Defence |
472 | CaixaBank | Spain | Banking |
473 | Jack Daniel’s | United States | Spirits |
474 | Shinhan Financial Group | South Korea | Banking |
475 | ArcelorMittal | Luxembourg | Mining, Iron & Steel |
476 | BB&T | United States | Banking |
477 | Banco do Brasil | Brazil | Banking |
478 | Viettel Telecom | Vietnam | Telecoms |
479 | Lotte Group | South Korea | Food |
480 | Randstad | Netherlands | Commercial Services |
481 | Deutsche Bank | Germany | Banking |
482 | Carrier | United States | Engineering & Construction |
483 | iQiyi | China | Tech |
484 | Clarins | France | Cosmetics & Personal Care |
485 | CNP Assurances | France | Insurance |
486 | Tide/Ariel | United States | Cosmetics & Personal Care |
487 | Iberdrola | Spain | Utilities |
488 | Bloomberg | United States | Media |
489 | Safeway | United States | Retail |
490 | Caixa | Brazil | Banking |
491 | China Eastern | China | Airlines |
492 | Halliburton | United States | Oil & Gas |
493 | Adecco | Switzerland | Commercial Services |
494 | Maybank | Malaysia | Banking |
495 | Gatorade | United States | Soft Drinks |
496 | KB Financial Group | South Korea | Banking |
497 | Daikin | Japan | Engineering & Construction |
498 | Marshalls | United States | Retail |
499 | Bank of Beijing | China | Banking |
500 | British Airways | United Kingdom | Airlines |